This week OnEBoard member Bob Danley lead a discussion on how to develop a Brand identity that can be used across platforms.
View the slides and speaker notes:
Topics
The discussion focused on how to develop a Brand Identity, including:
- What is "Signature Content"?
- What to consider when developing your brand identity.
- Defining your Brand's Mission and Core Values.
- Understanding your competition.
- Crafting a visual identity for your Brand.
- Knowing your target audience and establishing a Brand "voice" and personality.
- How important is authenticity?
Takeaways
Bob will be applying these steps to his own online presence, including his
website,
YouTube channel and
Bluesky account.
It is the development of a unique brand persona that differentiates you
from your competition, i.e. avoid looking and sounding the same. My
question, how can I be different/better from other wildlife photograph
postings? Ideally, the goal is consistent customized settings of sorts
applied across platforms.
The OnEBoard team will also be reviewing
our brand identity, to make sure
it is consistent with our mission: "We envision a long term transformation,
all the time learning. It's a process, approach, a never ending personal and
society growth."
Related Resources
- Shine with Natasha: Video content is changing ... my video content predictions for 2025
- BizzyBizzy: 25 Elements of a Brand: The complete guide to creating a magnetic brand
- Adobe Express: How to create a winning social media branding strategy
- Psychology Today: 10 Core Values to Guide Behavior
- Shopify: How to find your niche in 6 steps
- Noissue: 5 visual elements every brand needs for a successful brand identity
- Kaye Putnam: Quiz: What's your brand personality?
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