OnEBoardChat: AI and SEO

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 This week Molly Youngblood hosted OnEBoardChat #180 with a discussion about using AI tools for search engine optimization (SEO). Watch the video.

Topics

Topics we discussed this week: 
  • Using AI for SEO, especially ChatGPT, including keyword research, content creation and SEO coding
  • Using your own sources for AI-generated suggestions
  • How Google Analytics reports traffic from AI Search overviews
  • Zero-click searches and links in Google Search Overviews and ChatGPT Search results
  • The capabilities of different AI-powered tools
  • Using AI to write code for Google Business listings
  • AI-generated video content 
  • Whether website owners should block AI bots
  • Whether website and business owners need to know how to code

Takeaways

Molly Youngblood on how research time can be dramatically reduced using tools like ChatGPT: "I can go to ChatGPT and say, 'Hey, I want you to write me a word list of 50 long tail keywords.' And it will literally generate it within minutes."

Molly Youngblood keeping up with new AI features: "Each different AI tool has different capabilities. It's really a landscape that's transforming. It's literally changing every day. And you're absolutely correct. Gemini has capabilities that maybe ChatGPT doesn't and vice versa. Search GPT may have capabilities that Gemini doesn't have. So, it's really an evolving process. And one of those things that all I can recommend is just staying on top of the latest news. It literally changes every day."

Craig (in the live chat) on AI search overviews replacing website visits: "I use AI for search, but I don't go to websites to get my information anymore if I get the answer from AI."

Adam (on X): "If AI can give me technical advice that is actionable and platform-specific, then I'll bite. (Don't think it can today.) If AI tells me how to write anodyne slop designed to please Google but not my readers, think again."

Related Resources

AI SEO: Enhanced keyword analysis, automated content creation, SEO personalization, improved search rankings, predictive analysis
How you can use AI tools for SEO

AI-powered search engines: ChatGPT Search, AI Overviews in Google Search

How to use ChatGPT for coding: W3 Schools Tutorial


Conversational AI: LaMDA

Website Plugin: Yoast SEO AI

AI-powered video creation: Synthesia, Google Vids

📊 Take this week's poll on YouTube or view the poll results on X (bonus poll) and LinkedIn (bonus poll).
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