OnEBoard Chat: Why You Should Create Vertical Content with Nina Trankova

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This week OnEBoard's Nina Trankova explained why vertical content is best for engagement, and Bob Danley shared how vertical photos and videos can be ideal for capturing mushrooms and butterflies. 

This week's Meet background was generated from the prompt "mobile first video 9:16".

Topics

  • The shift to mobile-first content consumption.
  • Optimizing your website for mobile viewers.
  • Creating photos and videos optimized for vertical formats.
  • Grabbing the viewer's attention in the first 3 seconds.
  • Creating vertical video with the YouTube Shorts editor and AI-powered tools Google Vids.
  • How vertical images and videos can be used for wildlife photography.

Takeaways

Nina Trankova: "Almost 64% of all the content is consumed on mobile and the ratio 9:16 is the new king of the content especially when you scroll on mobile it sets the standard."

Nina Trankova: "... we tend to move from mobile simultaneously on the go to complete tasks that are related to our work. That's why the vertical format of the content is a must. And one recommendation would be to split. For example, there are some strategies and tips to split the screen and to enhance the user experience."

Bob Danley: "You don't actually want to shoot everything directly in the center. You want to use the rule of thirds. Set it off to one side or the other so it engages your eyes. And to anyway, then again the strength of that vertical is that you're capturing a vertical plant or animal and it's going to look not always perfect, but you know, you want to mix your shots."

Bob Danley: "when you're actually photographing things, keep that in mind that you're having space. Where do you want the space? Above or below the subject? because you can obviously I think sometimes embedding text into a photo to annotate it is really a powerful thing. You know, you can add arrows, text, you know, explanations, titles, those things are very powerful, because again, you're kind of trying to tell a story whether you realize it or not."

Nina Trankova: "... now that social media has become so not useful for engagement, engagement is a priority. And if the format can help you break through this silencing and lack of engagement on the platforms just because you are creating the content in the correct format for the user, that's super powerful."

Peggy Kolm notes that you should preview your blog post or web page to see how it will look on a mobile screen before publishing.

Related Resources

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